DPL FINALS 2024
June 26 - July 1, 2024
Norco, CA
For the DPL Finals, I developed a comprehensive visual identity system that captured the intensity, ambition, and high-energy spirit of the competition. As the grand finale of the superhero-themed event series, the creative direction was designed to deliver an epic and memorable culmination to the season.
From logo creation and event branding to merchandise, digital assets, environmental graphics, and on-site visuals, every element was crafted to maintain a bold and cohesive experience across all touchpoints. In addition to leading the visual execution, I oversaw live social media coverage during the event, creating real-time engagement and amplifying the excitement surrounding the finals.
I also contributed to on-site activations and event photography, ensuring the atmosphere, emotion, and scale of the tournament were authentically captured and reflected throughout the brand experience.
DPL 2024 events
January 2024 - July 2024
A series of 4 different soccer showcases & playoffs.
This year, I had the incredible opportunity to design and brand the entire lineup of the DPL soccer events throughout 2024. Each event featured a unique logo and brand identity, all unified under a dynamic superhero/comic theme, which served as the overarching theme for the entire year. My responsibilities extended beyond logo design to include creating engaging webpages, outdoor branding elements like flags, backdrops, banners, and Instagram frames, as well as producing record-breaking merchandise, driving social media promotions, designing awards and medals, and orchestrating on-site activations. This comprehensive approach ensured a cohesive and memorable experience for all participants.
